EthereumMax (EMAX): tokenomics, risks and score
A 2021 token with no connection to Ethereum despite the name, promoted by high profile celebrities and the subject of a US regulatory penalty over undisclosed payment.
What EthereumMax is, and what it does
This asset has failed. It is recorded here so that a search returns what actually happened rather than promotional material that is still online.
What the EMAX token itself does: It captures no protocol revenue. Any value rests on governance rights, on speculation, or on a change that has not happened yet.
Where it runs: Ethereum. Mechanism: ERC-20 with a transaction tax. It has been running since 2021, so roughly 5 years.
The facts
- TICKER
- EMAX
- SECTOR
- Failed and defunct
- CHAIN
- Ethereum
- LAUNCHED
- 2021, so around 5 years of operating history
- MECHANISM
- ERC-20 with a transaction tax
- MAXIMUM SUPPLY
- Approximately 2 quadrillion
- VALUE CAPTURE
- None
- UPGRADE CONTROL
- Team controlled
- VESTING
- Complete
- LIQUIDITY BAND
- Micro cap. Thin, often a single venue or pool. Treat the quoted price as indicative only.
How the score breaks down
Each dimension is explained on the directory page, and the reasoning behind it is taught in the Academy research process.
Supply and value capture
A hard maximum supply that cannot be raised without the agreement of essentially every participant. The token captures no protocol revenue. Any value rests on governance rights, speculation, or future changes that have not happened yet.
The founding team retains control over upgrades or parameters. Ownership is heavily concentrated. A small number of wallets hold enough to determine the price on their own.
Where it is strong and where it is not
- None. It fell over ninety nine percent and led to an SEC enforcement action.
- The name implies a connection to Ethereum that does not exist
- Fell over ninety nine percent from its promotional peak
- A celebrity promoter was fined for not disclosing payment
- A transaction tax made exiting more expensive
Incident history
Fell over ninety nine percent within months of its promotional peak.
A celebrity promoter was fined by the SEC for failing to disclose payment received for promoting the token, a landmark case for paid crypto promotion.
Our read
The main risk
Fell over ninety nine percent, and its promotion led to a landmark SEC enforcement action.
Before you buy anything
Check the contract address against the project's own documentation rather than a search result or a screener link, since impersonation tokens with identical names and logos are listed constantly. Check the order book depth before assuming you can exit at the quoted price. And write down what would make you wrong before you buy, not after. The Academy thesis module covers why that single habit protects more capital than any indicator.