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WOO (WOO): tokenomics, risks and score

62/100SCORE · CMixed record Grade C, fair

A liquidity network supplying deep order book liquidity to exchanges and applications, with a consumer trading venue alongside it.

What WOO is, and what it does

This is a DeFi protocol. It provides a financial service such as trading, lending or derivatives through smart contracts rather than through a company, so there is no account to open and no one to approve you.

What the WOO token itself does: Fees are used to buy and destroy the token, so usage of the protocol permanently reduces the supply.

Where it runs: Multi chain. Mechanism: Liquidity network and exchange token. It has been running since 2020, so roughly 6 years.

The facts

TICKER
WOO
SECTOR
DeFi
CHAIN
Multi chain
LAUNCHED
2020, so around 6 years of operating history
MECHANISM
Liquidity network and exchange token
MAXIMUM SUPPLY
2.22 billion
VALUE CAPTURE
Buyback burn
UPGRADE CONTROL
DAO governed
VESTING
Complete
LIQUIDITY BAND
Micro cap. Thin, often a single venue or pool. Treat the quoted price as indicative only.

How the score breaks down

track record11/20
tokenomics19/20
transparency15/15
decentralisation11/15
adoption3/15
liquidity3/15

Each dimension is explained on the directory page, and the reasoning behind it is taught in the Academy research process.

Supply and value capture

A hard maximum supply that cannot be raised without the agreement of essentially every participant. Fees are used to buy and destroy supply, so usage reduces the number of tokens outstanding.

Changes go through token holder governance, so control is distributed but influenced by whoever holds most. Ownership is moderately concentrated. A handful of large holders could move the market.

Where it is strong and where it is not

✓ Strengths
  • Has operated for around 6 years and through at least one full bear market
  • Supply is capped, so holders are not diluted indefinitely
  • The token captures real protocol revenue rather than relying on speculation alone
  • Audited, with published reports
✗ Weaknesses
  • Thin liquidity. Check order book depth before assuming you can exit
  • Has 1 recorded incident on its history

Incident history

2022

Held a significant balance on FTX at the time of its collapse, causing a material loss that the company disclosed and absorbed.

Our read

Its liquidity provision business is genuinely useful infrastructure, since smaller venues struggle to bootstrap depth on their own, and real fees fund token burns. Its history includes exposure to the FTX collapse, where it held funds on the failed exchange, and it competes with well capitalised market making firms.

The main risk

A prior loss from FTX exposure, and it competes against well capitalised private market making firms.

Before you buy anything

Check the contract address against the project's own documentation rather than a search result or a screener link, since impersonation tokens with identical names and logos are listed constantly. Check the order book depth before assuming you can exit at the quoted price. And write down what would make you wrong before you buy, not after. The Academy thesis module covers why that single habit protects more capital than any indicator.

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RISK WARNING Crypto assets are highly volatile and largely unregulated. You can lose everything you put in. Nothing on this page is financial, investment or tax advice, and nothing here is a recommendation to buy or sell any asset. Do your own research and never commit money you cannot afford to lose.